Major General Babar Iftikhar – Director General Inter-Services Public Relations (DG ISPR), while speaking on the occasion of Awards Ceremony for National Amateur Short Film Festival (NASFF) stressed upon the need to improve Pakistan’s image on the global arena.
Addressing the NASFF Awards Ceremony, DG ISPR Maj General Babar Iftikhar stressed upon the need to highlight and propagate positive things in order to improve Pakistan’s image globally.
Pakistan has been blessed with everything by the Almighty but the country’s image has been severely tarnished, misrepresented and misinterpreted during the course of its two-decades long war on terror.
Pakistan’s youth constitutes to 60% of the total population and which had overwhelmingly responded to the NASFF initiative by submitting their creative short films in the competition, said DG ISPR.
We wanted to create opportunities for the Pakistani youth by making mobile phone short films to exhibit their skills in the theme-based film festival, he added.
The event was also attended by PM Imran Khan who distributed prizes to the winners of various categories.
Read More: NASFF to promote aspiring film makers in Pakistan
Expressing his views, PM Imran Khan accentuated the need to promote Pakistan’s own content instead of that made by other countries.
The premier expressed satisfaction that Pakistan’s entertainment industry is on ‘right track’ and has corrected its course after falsely following in the footsteps of India’s Bollywood.
A soft image is projected through self-reliance, so in order for the world to respect us, we need to respect and value ourselves first. If we wish to promote Pakistan’s ‘soft image’, we must promote, own and encourage ‘Paksitaniat’, said the prime minister.
What IS NASFF?
The National Amateur Short Film Festival (NASFF) initiative aimed at promoting highlighting and encouraging new aspiring film makers in Pakistan was announced in November 2020 last year.
The NASFF is an initiative aimed at providing opportunity to new film makers, enabling them to present their work at the national level. The platform will act as a key catalyst in identifying young film making talent and encouraging country’s youth towards the field of film making.
NASFF has been critically supported and sponsored by Pakistan Army’s ISPR.
The primary objective of NASFF is to identify and promote the talent and creativity of Pakistani youth, who choose Film and Television production as their academic / professional careers. These students, while in their 3rd / 4th year of degree courses have immense potential and urge to showcase their ingenuity and flare.
- The competition included following categories;
- Colors of Pakistan
- The Indus Identity
- Pakistan – A Cultural Melting Pot
- Empowerment Through Small to Medium Enterprises (SMEs)
- Philanthropy in Pakistan
- Value Addition in Agricultural Products of Pakistan
