Tayaba Organization, a non-profit based in Pakistan has launched and auctioned a limited collection of NFTs primarily to raise much-needed awareness for its water accessibility initiative.
Tayaba through this step has become the first Pakistani NGO and one of the first globally to implement the innovative block chain-based NFT technology for fundraising purposes in the charity sector. This represents a unique and tangible use-case as it gains more acceptance across the world. The fundraising campaign immediately gained traction on Instagram with an increasing number of people showing interest in the initiative due to its creativity and technological ingenuity.
Tayaba Organisation, is envisaged as a catalyst for introducing affordable solutions to address water scarcity in Pakistan along with associated problems of non-existent or poor water infrastructure. To tackle this problem, Tayaba Organisation offers an innovative solution called the ‘H2O (Help-2-Others) wheel’, till date having positively impacted over 50,000 underserved and marginalised people with a grave identified water need.
Tayaba Organisation was founded by Bilal Bin Saqib. Leveraging learnings after graduating with a Master’s in Social Innovation and Entrepreneurship from the London School of Economics, Bilal’s social work has not just received a Points of Light Award and acknowledgment by PM Boris Johnson for the charity’s impact, but he has also previously featured in the Forbes 30 Under 30 list in recognition of Social Entrepreneurship through Tayaba.
Led by a team of Social Innovators like Bilal, Tayaba organization is now getting ahead of the curve by employing the use of NFTs (Non-Fungible Tokens) to spread awareness of the impact that its H2O wheels have on goals in line with UN SDGs including Health, Gender Equality, Water Accessibility, Education and Economic Growth.
The collection of NFTs include Trading Cards that stand for each of the aforementioned values which project the impact Tayaba’s H2O Wheels have had on its users.
The NFT fundraiser, with 12 assets including trading cards, animated images and gifs, is being auctioned via Opensea: https://opensea.io/Tayaba
Though the pricing ranges from $46 to $1938 to $3876 in an ongoing auction, Tayaba has already managed to raise over 2 million ahead of the International Charity Day!
Funds raised from the sale of the NFTs will facilitate the charity’s efforts to continue to work towards its mission to of improving water accessibility to empower women and families in underserved and water deprived communities.
A giveaway called NFT (Now-for-Tayaba) was simultaneously announced when the auction went live, giving people the rare opportunity of owning unique NFTs, worth over $240 for free. On International Charity Day, 20 winners were selected to avail this offer. To enter the giveaway or learn about results, visit the relevant digital channels below:
- Instagram: www.instagram.com/tayabaorg
- Discord: https://discord.com/invite/YE3Kb5Gh
- Telegram: https://t.me/tayabaorg