Aamir Khan has opened up about the changing landscape of film marketing in the age of social media, admitting that he still finds it difficult to understand modern-day promotional strategies. Speaking during a recent interaction with Screen, the actor reflected on how marketing films was much simpler during the release of Qayamat Se Qayamat Tak and compared it to today’s fragmented digital ecosystem.
Aamir Khan admits he doesn’t know social media marketing tools
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