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    • HOME
    • PAKISTAN
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      Uttar Pradesh Police book nearly 2,000 people for offering namaz on road

      Indian Govt imposes limitations on loudspeakers in Mumbai’s mosques

      India’s government faces no-confidence vote over ethnic clashes

      After SCO Quadrilateral Security Dialogue countries reject Indian allegation over Pakistan in Pehlgam attack

      Donald Trump elected US president in historic comeback

      Trump says Israel agrees to conditional ceasefire in Gaza, Trump

      Hamas attack kills 100 Israelis, Tel Aviv’s air strikes martyr more than 200 Palestinians

      Israel killed 95 Palestinians after bombing on aid sites, cafe, school in Gaza

      Pakistan downs 5 fighter jets, destroy brigade HQ in retaliation strikes

      India envoy blames political leadership for fighter jet crash in clash with Pakistan

      Pakistan congratulates Donald Trump for winning as US president

      Trump hopeful for Gaza ceasefire ‘next week’

      Children in Gaza surviving on bitter loaves made from animal feed

      Israel kills 549 aid seekers in this month

      Iran announces ceasefire against Israel, Trump declares its victory

      Iran arrests 26 more Israeli agents

      “ELECTION INTERFERENCE, KANGAROO COURT!” Trump says on indictment charges

      US to hold nuclear talks with Iran next week, Trump

    • BUSINESS
      Govt lifts import ban on non-luxury items under IMF condition, Miftah

      Pakistan notifies duty cuts on imported luxury items

      Karachi: FBR seals over 30 shops for tax, PoS violations

      PM applauds FBR for collecting record tax revenue

      NEPRA notifies increase in power tariff for Karachiites

      NEPRA approves Rs1.15/unit cut in domestic electricity tariff

      Govt plans separate tax policy cell

      Rs3.5 trln tax collected from Karachi in FY24-25

      Petrol prices likely to increase up to Rs13 per litre

      Petrol prices likely to increase in Pakistan

      PM Shehbaz denounces Israeli aggression in Gaza, Lebanon and Iran

      PM welcomes Bloomberg report on Pakistan’s economic stability

      PPP breaks National Assembly quorum after controversy over resolution against canal project

      NA passes Rs 17.57tr budget 2025-26

      Bilawal hopes to get justice in presidential reference against ZA Bhutto’s death sentence

      Bilawal directs PPP lawmakers to vote in favour of budget 2025-26

      World Bank approves $213 million in financing for Balochistan

      World Bank approves $194m for education, water projects in Pakistan 

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      Netflix star Kylie Page’s cause of death at 28 revealed

      Netflix star Kylie Page’s cause of death at 28 revealed

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      Sean ‘Diddy’ Combs convicted on prostitution counts, but cleared of more serious charges

      US revokes Bob Vylan’s visas after Glastonbury chants

      US revokes Bob Vylan’s visas after Glastonbury chants

      Police found skin glow, anti-ageing drugs from Shefali Jariwala’s residence after her mysterious death

      Police found skin glow, anti-ageing drugs from Shefali Jariwala’s residence after her mysterious death

      Meet with Hafsa Nawaz Khan – Miss Pakistan Universe 2025

      Diljit Dosanjh apologises to fans for ticket scam

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      Brother of actors Yasir, Danish Nawaz passes away

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      Teenage star Aina Asif reveals her biggest dream

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      Home ENTERTAINMENT

      From August 1, Bollywood films will release on OTT platforms

      Web Desk by Web Desk
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      Post-pandemic, the ‘new normal’ led to significant changes in the movie consumption pattern. With cinema halls shut, several films were released directly on digital platforms. When theatres restarted, the fear was that it’ll take a while for the business to come back on track. As a result, the filmmakers decided to release their films on OTT four weeks after it was released in cinemas. Earlier, the eight-week rule was followed. With streaming giants paying more for films that premiere on their platforms as early as possible after theatrical release, the four-week window rule was agreed upon by all parties, including exhibitors. The idea was that since the producers were suffering due to lower revenue from the box office, they should be compensated for it by premiering their film early online.

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      However, in the last few months, cinema halls began running with 100% occupancy everywhere. Many films did record some business, proving that the business is getting back on its feet. As a result, the various stakeholders have decided to adhere to the earlier arrangement of releasing the films online only after eight weeks of release in cinemas. The said rule will come into effect from August 1. This means that all the films which will be released in cinemas from next month like Raksha Bandhan, Laal Singh Chaddha, Liger, Brahmastra etc will premiere on OTT after completing eight weeks in cinemas.

      When contacted, Devang Sampat, CEO, Cinepolis India, confirmed this development and said, “There was no rule as such. It was an understanding between the producers and exhibitors (due to the unusual circumstances). But now, the producers themselves have reached out to us and stressed on the exclusivity window for theatrical release.”

      Film exhibitor and distributor Akshaye Rathi explained, “It’s a mutually agreed-upon call. Movies like RRR and KGF – Chapter 2 have done over Rs. 1000 crores net business. Films like The Kashmir Files and Bhool Bhulaiyaa 2 have done exceedingly well. JugJugg Jeeyo, too, has done really well. In that sense, the business has come back to normal. With absolute mutual consent and agreement between the production sector and exhibition sector, I believe movies are going back to having an eight-week window for the simple reason that it is in the interest of the producers. The streaming and satellite rights are sold for a fixed price. If the movie does exceedingly well on these platforms, there’s no upside to that. However, the box office is the only place which gives you an unprecedented lopsided upside. That’s the reason why every filmmaker would want to try and get a share of this pie. That can only happen when you give it a proper chance at the box office, that is, when the audience is not thinking in terms of ‘yeh film toh 2-4 hafton mein OTT pe aa hi jaayegi’. More than anything else, it’s about rebuilding the habit of the audience wanting to watch movies in theatres. And this only benefits the producers eventually. The more the box office collections are, the more the producers stand to gain.”

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      Voice of Sindh is an initiative designed to uncover the untold stories of Sindh. It aims to preserve and promote the diverse culture, heritage, history, and traditions that make Sindh the bastion of pluralism and progress.

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