With film shoots, modern studios, and star-studded festivals conservative Saudi Arabia is trying to become a land of cinema.
Showcasing the wonders of the kingdom on the big screen also assists to attract tourists and projects a soft and modern image of the country.
The young generation is now rushing to multiplex cinemas established throughout the country, which also welcome women – an environment that was unthinkable 5 years ago.
In Saudi Arabia, 70% of the population is under thirty. Young people have started enjoying new entertainment sectors such as the MDLBeast Soundstorm music festival.
Festivals to project soft image
Such festivals also help forge a soft image of the kingdom led by the Crown Prince and Prime Minister Mohammed bin Salman.