US-tech giant Facebook is reportedly set to begin streaming music videos in United States from next month.
The social media platform has been working to incorporate music videos including allowing videos with background music. With the advent of music streaming option, users won’t have to upload a separate link on the Facebook posts, but instead music labels, artists and producers will be able to directly add music videos to their pages in a separate ‘videos tab’.
The feature will represent a direct challenge to Google’s YouTube video sharing platform which has more than 2 billion monthly visitors and reports more than 500 hours of videos being uploaded per minute.
The development comes as YouTube’s overwhelming reach and usage extensively attracts lucrative adds generations millions of dollars in revenues for Google.
Initially the new video streaming service on Facebook is expected to be launched in United States only from next month.